Renowned for its assortment of colourful, printed wellington boots and country clothing, the Joules frame range unites fashionable prints and bold colours with the iconic British name to bring us a stylish collection of frames that will suit every individuals needs.

The Joules brand was originally established by Tom Joules in 1989. Inspired by bright and colourful country themes, Tom saw a gap in the market for bright country clothing as an alternative to traditional styles; he produced 100 pairs of pink wellington boots that sold out immediately and the Joules name was born.

*Glasses subject to availability.